About Me

Hello, my name is Luke Selway. I am the founder and head coach of Train Smarter Train Harder, an exercise enthusiast, APA powerlifting coach and husband. I have a Bachelor of Science in Exercise Science from the University of Auckland and have a great interest in biomechanics.


I have always prided myself in working hard. Once, when I was younger and on a work site, someone showed me a more efficient way of doing something then said to me “work smarter not harder”. I thought, “why - when you find a better method to complete the task at hand - why not work just as hard and achieve more?” Train Smarter Train Harder was founded on this principle, that an educated approach combined with optimal effort will achieve the greatest results.


I love to coach and draw from my background in athletics, martial arts and callisthenics to help the individual achieve the results they want using a style of exercise that they enjoy and can incorporate into their lifestyle.

Luke Selway, Head Coach at Train Smarter Train Harder


"Luke is great at creating fun and varied workouts which are often focused around a specific event I am training for while still incorporating overall strength and flexibility segments​."

Emily, 38

"Luke’s helped correct a lot of my form and techniques. I have no doubt I will soon be lifting heavier and a lot better than I have before. I am really glad to have found Luke and will be training with him for as long as I can."

Ethan, 28

"I love that every week I feel like I am making progress towards losing weight, and I now genuinely enjoy working out!"

Odysse, 22

press to zoom

press to zoom

press to zoom

press to zoom

Follow My Socials

Follow me on instagram! @train.smarter.train.harder

Like our Facebook page to keep up-to-date with the TSTH community and upcoming events.